Customization is at the heart of Magento solutions. Unlike many closed e-commerce platforms, Magento is open and highly extensible. Businesses can customize every aspect of their store, from the user interface and checkout flow to backend workflows and integrations.
Magento supports custom theme development, allowing brands to create unique, responsive designs that reflect their identity. Developers can modify layouts, templates, and styles to deliver a seamless user experience across desktop, tablet, and mobile devices.
In addition, Magento’s modular architecture makes it easy to add or remove features using extensions. Thousands of extensions are available through the Magento Marketplace, covering areas such as payment gateways, shipping methods, analytics, marketing automation, and customer support.
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